FastUTM

01 / 04

The idea

FastUTM responds to a practical marketing-workflow need: making campaign-tracking links easier to create, understand and manage. The toolkit and its website are two parts of the same response.

02 / 04

The creative approach

Tracking links can become inconsistent and awkward to work with. FastUTM presents focused tools around that task, with small teams, charities and marketers in mind.

03 / 04

My contribution

I created the toolkit and website around a focused workflow problem. FastUTM demonstrates my approach to creative technical work: understand a repeated task, identify the friction and build a useful response that people can put to work.

04 / 04

Credits & further reading

FastUTM · Toolkit and website created by Isa Noorudeen / ISArts.